With global awareness of 92% and licensed across 111 countries, Garfield has been one of the most syndicated comic strips in the world. Regarded as one of the most-watched kids’ shows with over 18 million social followers, the character has captivated young fans as well as adults.
In an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is set to introduce an exclusive range of Garfield merchandise in India to bring young fans and their families closer to their favourite character.
Over the last year, Viacom18 Consumer Products managed to appoint 10 new licensee brands across 10+ categories for apparel, accessories, eyewear, furnishing, and more for both adults and kids.
Mahesh Shetty, Head-Network Sales, Viacom18, said, “At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for fans
in India. Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character's quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most-loved characters beyond screens."
Mark Kingston, Senior Vice-President, International Licensing, ViacomCBS Consumer Products, said, "At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic. As families are adjusting to the new normal, our team has been at the forefront to translate 'content watched to products purchased'. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate."