Oppo, a global smartphone brand, has awarded the mandate to ITW Playworx to conceptualise and execute a unique marketing campaign for ICC World Cup 2019.
The campaign will be an ode to the spirit of cricket and seeks to connect with billions of diehard cricket fans to cheer for Team India during this edition of the ICC World Cup 2019 in England and Wales.
Slated to kick off in first week of May, the campaign promises to be a high-octane, technology-driven affair, one that intends to capture the excitement of billions of fans.
ITW Playworx, an entertainment, media and communication arm of ITW Consulting Pvt Ltd., has been roped in to partner for the Indian leg of the campaign and would be responsible for end-to-end execution in terms of technology creation, generation of video content, designing of promotions and engagement of the campaign across mediums along with high-powered on-ground activations.
Charles Wong, CEO, Oppo India, said, “We are thrilled to be associated with this sport as the title sponsor of the Indian cricket team. This season, we are adopting a holistic approach to our marketing campaign that comprises optimising various platforms to drive the essence of a unique campaign. We are glad to have partnered with ITW Playworx and congratulate them for coming out with a strong campaign narrative. Through our partnership, we are excited to leverage the enthusiasm of the game and connect with the cricket frenzy nation.”
Commenting on the association, Sidharth Ghosh, CEO, ITW Playworx, said, “We are delighted to be associated with Oppo for this mega World Cup 2019 campaign. Considering the anticipation for the World Cup coupled with Oppo’s larger-than-life vision, we are confident that the campaign will resonate with every Indian and strengthen the engagement and drive maximum value to the brand.”