Ashish Chakravarty has returned to McCann Worldgroup as Executive Director and Head of Creative, India. He will report to Prasoon Joshi, Chairman - McCann Asia Pacific, and CEO and CCO - McCann Worldgroup India.
In his earlier stint at McCann India as Creative Chief of McCann Delhi, he helped build agency’s Delhi office as one of the top leading operations in Delhi market.
He was till recently Chief Creative Officer of WPP’s Contract overseeing creative output of Contract Advertising, iContract, Designsutra, and Core Consulting. He had joined Contract as National Creative Director in May 2013 from McCann.
Commenting on this appointment, Joshi said, “Ashish is a rare breed of creative talent who is backed by solid strategic thinking. He’s constantly rediscovering himself and genuinely interested in creating work with depth and effervescence at the same time. Moreover, he is a great team builder.”
Chakravarty said, “There is a certain degree of familiarity, and fondness that I have for McCann, having spent over a decade there. I enjoyed a fabulous run in my last stint, and it always felt good to see it continue from strength to strength.”
“On a personal note, I have a huge regard for Prasoon, both as a creative leader, and for the person that he is. Our bond runs deep, and we have a quirky chemistry of sorts; one that is maddening, and magical at the same time. And almost always results in some very good work. So, when the opportunity came to get back into the thick of it, and also in a more substantial way than before, I found it hard to resist,” he added.