Ipsos has announced the appointment of Geeta Lobo as Executive Director and Head of Ipsos’ Bengaluru business. Lobo will be based in Bengaluru and will report to Amit Adarkar, CEO, Ipsos, India. She will also be part of Ipsos India’s leadership team.
Lobo will focus on driving aggressive growth for Ipsos Market Quest [MQ] (innovation, customer and market understanding, brand strategy - quantitative), Ipsos Understanding Unlimited [UU] (qualitative), and Ipsos Connect (branding, communication, media), businesses in Bengaluru. Ipsos MQ, Ipsos UU and Ipsos Connect teams in Bengaluru will report to Lobo.
She will play a consultative and account management role for Ipsos Loyalty (customer experience), Ipsos Healthcare (pharma), Ipsos Public Affairs (social, corporate reputation) and Ipsos Observer (Field & Tab) businesses.
Amit Adarkar, CEO, Ipsos, India, said, “Geeta will be responsible for building business for Ipsos in Bengaluru, which is a clear growth market for Ipsos in India. She will provide strategic leadership to our Bengaluru-based clients across business and help us in building our presence and equity in Bengaluru.”
Lobo, accepting her new role at Ipsos, said, “Ours is a very close knit industry and I have heard great things about Ipsos from clients and colleagues. I am really looking forward to being a part of this team. It seems to me that research is truly the front and centre of everything that Ipsos does and its business performance is the consequence of that priority. That belief really appeals to me and I am excited to join Ipsos.”
Lobo has over 17 years’ consumer research experience. She has handled a range of studies across sectors, covering both qualitative and quantitative techniques. She joined consumer research in 1998 with Mode in Mumbai. Later, she was responsible for setting up the Bengaluru office from the scratch and building the business up and making it a significant contributor to Mode and later to GFK. She was a member of the management board of GFK India and headed the Innovation & market understanding practice, in her last stint.
Lobo has done MBA in Marketing & Finance from Xavier Institute of Management, Bhubaneswar. Prior to that, she did MA in Economics from Delhi School of Economics and BA (Hons) in Economics from Miranda House, Delhi University.
Ipsos ranks third in the global research industry. With a strong presence in 88 countries, Ipsos employs more than 16,500 people and has the ability to conduct research programmes in more than 100 countries.