In its latest out-of-home campaign, executed by Ecosys OOH, the app-based service provider asks commuters to #DoYourShare to check carbon emission levels
BestMediaInfo Bureau | Mumbai | August 23, 2016
Ola, a popular app-based cab service, has employed Ecosys OOH to kick-start its first-of-its kind #DoYourShare billboard.
Ecosys OOH installed #DoYourShare billboards at prominent junctions in the three cities to display and track carbon emission levels saved in real-time by commuters using ‘Ola Share’ rides. The campaign aims to encourage citizens to adopt shared mobility and help reduce carbon emissions in the city. The initiative went live from the first week of August, across three Indian cities -- Mumbai, Delhi and Bangalore.
The campaign has been designed for the three cities to compete against each other to achieve a set target of reduction in carbon emissions during this period. The ‘billboard’ and live digital counters on social media will track the carbon emission levels real-time and act as a reference point for commuters to ‘do their share’ towards building a green, sustainable and congestion-free city. This initiative by Ola is powered by The World Resource Institute (WRI), a global research organisation working towards a creating low carbon economy.
Raghuvesh Sarup, Head of Categories and CMO, Ola, said, “Shared mobility is the new paradigm for sustainable transportation. With Ola’s ‘#DoYourShare’ campaign, our goal is to help cities reduce on-road congestion and unhealthy traffic jams, by encouraging more and more commuters to opt for Ola Share. It will be interesting to see the three cities race for clean air, as their citizens compete to contribute towards reduced emissions, responsibly.” He added, “We intend to take this campaign to other cities and work towards building sustainable mobility solutions for the country, as we advance on our mission of building mobility for a billion Indians.”
Sujit Banerjee, CEO, Ecosys OOH, said, “We are thrilled to be partnering with Ola. Team Ecosys OOH is committed to working with partner client brands in ameliorating the living conditions and making positive contributions to the environment.”