In a year-long CSR activity, Orchard Communication will plant trees for farmers across the nation to create awareness about global warming and at the same time give sustainable livelihood to poor farmers
BestMediaInfo Bureau | Mumbai | May 24, 2016
Orchard Advertising, a part of the Leo Burnett Group India, has chosen to “Go Green” by planting tree orchards for farmers in a CSR initiative.
Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising, “Orchard is a great place to grow for clients, employees and trees too! We are doing our bit and we encourage each citizen to do their bit in making our country and planet greener and cleaner.”
The year-long activity currently started in Bangalore and soon it will pan across the country.
Janet, Founder, Treesforfree.org, the tree planting partner of Orchard Advertising, said, “Planting a tree is the single most effective action an individual or organisation can take to truly heal the earth.”
She says, “We can turn off lights, use LED lights and drive an electric car to reduce our emissions as these slows down the rate of global warming. Only trees cool the globe and reverse global warming. Trees can absorb the greenhouse gases and act as carbon sinks.”
Talking about the initiative, Neha Contractor, Senior VP and Branch Head, Orchard Bangalore, said, “We are planting fruit orchards for poor farmers to provide a sustainable livelihood and to support biodiversity. The program is a long-term engagement with trees being planted in the urban landscape as well as on a larger scale in the rural areas to maximise the ecological healing.”
Neel Roy and Vinod Eshwer, Executive Creative Directors, Orchard Advertising, said, “What’s the point of investing in wealth, property and money for our kids, if we can’t give them clean air to breathe, fresh water to drink and chirping of birds first thing in the morning? All of these only trees ensure. This is not corporate responsibility. It is our collective responsibility as individuals.”
Orchard Advertising is part of The Leo Burnett Group and has created campaigns for several brands. It has been building insightful campaigns for Colors, Emami group, Amazon India, Ruchi Soya and Jyothy Laboratories among others.