While the OTT platform Voot Kids was already showing Peppa Pig, it will now be extended to television and consumer products
BestMediaInfo Bureau | Mumbai | December 28, 2016
Viacom18 is launching the international preschool property Peppa Pig on its preschool channel Nick Jr in January 2017, along with the merchandise around the characters. While it is already available on the network’s OTT platform ‘Voot Kids’ since June 2006, Peppa Pig will now be available in stores and on- air.
Viacom18 Consumer Products, the merchandising and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India. As the representative of the licensing rights for the Peppa Pig brand across India and the Indian sub-continent, Viacom18 Consumer Products recently rolled out the first line of Peppa Pig merchandise in the Indian market. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.
Nick Jr already boasts of a line-up of shows, including Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants.
Saugato Bhowmik, Business Head, Viacom18 Consumer Products and Integrated Network Solutions, Viacom18, said, “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years.”
Ami Dieckman, Head of International Licensing at Entertainment One, said, “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents.”
As for Voot Kids, the company claims that the initial viewing figures demonstrate that the animated series is consistently one of the most frequently watched kids’ shows, alongside other home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.