Colors will also air the 67th Republic Day celebrations for its viewers across the globe for the second year in a row
BestMediaInfo Bureau | Mumbai | January 25, 2016
The dove, or Kabootar as it is called in Hindi, has been symbolic with peace and its synonymy will preach the message of harmony this January 26. On the occasion of India’s 67th Republic Day, Colors, in association with Project Equal Rights Music, will spread a message of goodwill and amity with the launch of Kabootar – A Peace Anthem. The song will be launched on Colors’ digital and social media platforms reaching out to over 13 million followers and subscribers on January 26, 2016.
Speaking about this initiative, Raj Nayak, CEO, Colors, said, “As a brand, Colors has always showcased the different hues of human emotions, feelings and sentiments. However, as we drive global development to accomplish personal goals and ambitions, peace is something that the world has lost touch with. As a nation, India has always led the fight for global harmony and brotherhood, making the country’s 67th Republic Day the perfect launchpad for ‘Kabootar – A Peace Anthem’. We are happy to have partnered with Project Equal Rights Music for this initiative and hope that it unites the nation to achieve peace.”
Conceptualized and written by Manish Bhatt - Founder Director, Scarecrow Communications and composed by Eddie T Avil, the song uses Kabootar as a metaphor for peace. The song’s insightfully written lyrics asks the dove the one question that mankind has been eternally pondering over – ‘When Will Peace Finally Grace the World / Kab utrega dharti par, ein kabootar’. The video, aesthetically shot byRiju Samanta, also symbolizes the cause and is a nostalgic reminder of the diversity and similarities we share as Indians. The song and the video builds upon the fact that we really don’t care about the minor differences we have, but the one thing we genuinely care about, is to ensure harmony and peace for our coming generations.
Bhatt said, “As French President Francois Hollande is our Chief Guest on this auspicious occasion of Indian Republic Day. Via ‘Kabootar’- the song, I would like to convey to everyone on this planet that ‘not just Paris or Pathankot, but the entire world needs peace’. And it’s high time we act on it.”
Avil added, "Music has no boundaries, it works beyond the paradigm of languages and is understood by everyone. So what better way to convey a message that has to cross all borders than music? I dream of a world where everybody is equal, a world without war, poverty and terrorism and it was an honour to have been part of an important world message through music.”
While the music has been soulfully composed by Avil, the screenplay has been intricately visualized by Bhatt and Lalit Sakurkar and directed by Beeswaranjan Pradhan. Jigardan Gadhvi and Kunal Bhadra have lent their enthralling voices to the peace anthem while the instruments have been played by a talented group of men - Omkar Patil (Harmonium), Vijay Jadhav (Tabla/Dholak), Vaibhav Panch (Bass Guitar) and Tapas Ray (Mandolin/Oud /Saz), with the sound being engineered by Kunal Dabholkar.
Colors will also air the 67th Republic Day celebrations for its viewers across the globe. The announcement marks the second year in-a-row when the channel will be telecasting the national proceedings along with Doordarshan.
Commenting on the simulcast, Nayak said, “As a responsible broadcaster, we are committed to showcasing entertainment avenues that bring to light various events of national importance. Republic Day marks that time of the year when the entire family comes together in the spirit of nationalistic patriotism and pride, and we are happy to be able to showcase this monumental event to our viewers for the second year in a row. The annual parade drives cohesive viewing in families and brings them together in the comfort of their living rooms to celebrate being an Indian.”
The peace anthem: