The 26-part series, focussing on women in the airline industry, will be telecast every Sunday at 9 PM
BestMediaInfo Bureau | Delhi | August 21, 2014
Star Plus is all set to strengthen its Sunday line-up with two new shows targeted at youth audiences. Come August 24, the channel will telecast singing reality show ‘India’s Raw Star with Honey Singh’ at 7 PM followed by a finite fiction series ‘Airlines - Har Udaan Ek Toofan’ at 9 PM.
Set in Delhi, the 26-part series features the journey of First Officer Ananya Rawat who navigates through a world of gender discrimination and regressive attitudes embedded in the modern and glamorous aviation industry. In her quest to establish her identity, Ananya realises that there is more to this industry than just battling male attitudes as she comes across many hindrances that eventually make her a stronger person. A fast paced thriller, each episode poses a fresh challenge and promises to take viewers into Ananya’s new world of adventure, action, intrigue and drama.
Announcing the launch of ‘Airlines - Har Udaan Ek Toofan’ in New Delhi yesterday, Nikhil Madhok, Senior VP - Marketing & Programming Strategy, Star Plus, said, “The aviation industry has conventionally been seen to be male-dominated. The only visible position occupied so far by women has been as air hostesses. Our new show ‘Airlines’ challenges this stereotype with a brave new protagonist, Ananya Rawat, who is her airline’s first female pilot recruit. This show has a completely new backdrop and new narrative style, which we feel will connect with young women across the country. We hope that Ananya’s journey will inspire more young women to challenge stereotypical thinking and give wings to their dreams.”
Talking about the format, Madhok said, “Despite being a fiction show, ‘Airlines’ completes one story about a new challenge in every episode and hence viewers won't miss the connect with the show if they miss one or two episodes. This format is doing well in the USA and helps scheduling the show once a week. Most of Star Plus' fiction shows are slot leaders from Monday to Saturday and we are sure this show along with ‘India's Raw Star’ will strike chord with the young generation and strengthen our Sunday line-up.”
The show marks the TV debut of Tulip Joshi who plays Ananya and VJ turned actor Yudishthir aka Yudi essaying the role of Captain Akash. It is produced by Miditech and has been written by Advaita Kala, who also authored the recent sleeper hit Kahaani.
From roping real pilots for tutoring actors to shooting at existing terminals, Star Plus has put in its best to retain authenticity of the situations and incidents covered in the show. Since most of the sequences require the setting to be inside an aircraft, a special set modelled on Boeing 370 has been created. Miditech has also collaborated with Pixion to help recreate the world in the skies with its unparalleled proficiency in computer graphics and visual effects.
Nikhil Alva, Creative Head-Miditech, said, “With ‘Airlines’, the story of the most coveted, the most dangerous and the most glamorous profession of them all, the aviation industry come to life. It will mark the bravery and the magnanimous attitude of a woman pilot. The production house has not only shot exclusively against a glamorous background, but has also roped in real life pilots to tutor the actors.”