In a unique offer, the airline invites fans to claim fabulous discounts purely on their Bollywood inspired names
BestMediaInfo Bureau | Delhi | March 21, 2014
Bollywood fever has hit Virgin Atlantic, as the airline pays homage to Indian Cinema in its latest multimedia marketing campaign ‘Feel like a Star’. The campaign reflects the larger than life service of Virgin Atlantic that brings on-screen experiences showcased by Bollywood alive.
The airline is inviting Indian travellers to make the most of their love for Indian cinema by flying to the most popular destinations showcased in Bollywood movies. In a further twist on the Bollywood theme, Virgin Atlantic is offering a discount to travellers lucky enough to have been sprinkled with movie stardust and own some of the most famous filmy names. Passengers with names such as Simran or Karan, Arjun or Kiran can now book with Virgin Atlantic and claim up to 10 per cent discount on the basis of their name itself for travel till July 31, 2014.
The ‘Feel like a Star’ campaign subverts the ‘What’s in a name’ theory and inspires people to experience luxury by flying Virgin Atlantic. The campaign uses the look and feel of a typical movie poster to showcase the astounding destinations it flies to and to frame its cheeky reminders of the unique offerings available on-board, reiterating that flying isn’t a chore but a pleasure. The campaign focuses on the great amenities available, from the fabulous collection of latest Bollywood/Hollywood blockbusters on its in-flight entertainment to its awe-inspiring cabins and services that are designed to cater the needs of the Indian travellers.
“From the beginning, Virgin Atlantic brought back style and fun to air travel,” said Stephen King, General Manager, Virgin Atlantic - India. “We believe the journey should be as enjoyable as the destination. ‘Feel like a Star’ campaign highlights the unique experience of flying Virgin and will surely connect to all Bollywood lovers. Last year, we flew over one thousand passengers with these shortlisted filmy names and are looking forward to welcoming many more Rahuls, Priyas and Rohits on-board this summer.”
The multi-layered and image-driven campaign launches today with radio, online video banners, out of home (OOH) and print advertising. The ‘Feel like a Star’ campaign provides a glimpse of how Virgin Atlantic has made flying glamorous for its passengers with the movie poster and ‘reviews’ acting as the central element in many of the ads tying the campaign together.