The Celkon Mobile Cup will be played in Jamaica and Trinidad from June 28 to July 11, 2013
BestMediaInfo Bureau | Delhi | June 3, 2013
The West Indies Cricket Board (WICB) has announced Hyderabad-based Celkon Mobiles as the title sponsor of the Tri-Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013.
Celkon Mobiles is a pioneer in mobile phone solutions and wireless technologies in the country. Celkon caters to the increasing smart needs of mobile users across the world.
Y Guru, Chairman and Managing Director, Celkon Mobiles, said, “We are delighted to be associated with WICB in the Tri-series as the title sponsor. Cricket, as we all know, is like a religion in India and connects instantly with the youth, a huge target audience for our brand. We believe cricket is the right platform to connect with the youth of today that represents high energy, competitiveness and innovation. We look forward to an exciting series and a great association with all partners in making this series a huge success."
WICB CEO Michael Muirhead commented, “We are delighted to have Celkon Mobiles on board as the sponsor of the Tri-series. The Celkon Mobile Cup is a high profile series for us with the participation of two of the ICC Cricket World Cup champions, India, and the World Cup finalist Sri Lanka in addition to our own ICC World Twenty20 champions West Indies. We have seen an increase in interest in the sponsorship of West Indies cricket from the global corporate space. We thank Celkon Mobile for their investment in West Indies cricket and we are confident that their association with our strong cricket brand will be of benefit to them as a mobile handset and tablet manufacturer.”
The title sponsorship of the series is part of WICB’s granting sponsorship and marketing rights for the series to Technology Frontiers, an India-based company, and ITW Consulting which will be marketing the series to potential brands. Technology Frontiers acquired title sponsorship rights to the series, which includes on-field, stump, sightscreen and some perimeter advertising.
WICB Commercial Manager Nelecia Yeates said West Indies cricket will benefit from the association with Technology Frontiers and ITW. “We have leveraged the expertise of Technology Frontiers and ITW in the Indian market which have accrued benefits to the WICB and West Indies Cricket. This arrangement has become common practice in the sports business and we are pleased that Technology Frontiers have been able to bring Celkon on board along with other mega-brands in India.”
Managing Director of Technology Frontiers, Muralidharan Srinivasan commented: "We are pleased to partner with WICB for the upcoming Tri-series. At Technology Frontiers we have constantly endeavoured to bring in innovation and technology into sports to elevate the brand experience and this series will be the first Tri-series to have 100 per cent digital branding on ground similar to IPL. We look forward to an exciting tournament and partnership with WICB."