After Aurangabad and Nasik, this is the 3rd edition of Marathi Language Newspaper from Dainik Bhaskar Group.
BestMediaInfo Bureau | Mumbai | September 13, 2011
Dainik Bhaskar Group has launched the third edition of its Marathi Newspaper Dainik Divya Marathi from Jalgaon, Maharashtra. With launch of Jalgaon edition, within a period of 4 months, Dainik Bhaskar Group has expanded into 3 major cities in Maharashtra and has expanded its operations to over all 63rd editions.
Commenting on the development, Sudhir Agarwal, Managing Director, Dainik Bhaskar Group emphasized on the enhanced footprint of Dainik Bhaskar Group Maharashtra, pointing out that over the two quarters of the current fiscal, Dainik Bhaskar Group with 3 editions in Maharashtra is aggressively moving ahead on a focused strategy. We aim to fortify our success in Jalgaon to emerge as the preferred medium for advertisers and strongly connecting with our readers in this region.
“Jalgaon is a vast market, with a rapidly developing industrial belt and is emerging as a premier educational hub. It has a strong cultural heritage and is now making progressive strides expanding its infrastructure, transport, communications facilities. Understanding the important role Brand Building plays for a new entrant, our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. Additionally we have continued with the process of creating new product based on rich insightful feedback from readers in our 2-phase contact survey leading to subscription of copies. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Jalgaon edition,” added Agarwal.