New Delhi: Top broadcasters JioStar and Zee Entertainment each bought one slot on Monday at the DD Freedish e-auction, despite labelling these channels as "pay" in their reference interconnect offers (RIOs).
JioStar was the successful bidder on Day 1, securing a slot for its general entertainment channel, Colors Rishtey, at Rs 18.35 crore.
Zee Entertainment secured a slot for Zee Anmol at Rs 18.55 crore. Sony Pictures Networks India too secured a slot for Sony PAL for Rs 18.5 crore.
The fourth successful bidder on the first day was Sun Neo, acquiring a slot for Rs 18.5 crore.
After the initial training and mock sessions, the first round of the e-auction began, with Bucket A+ reserved for general entertainment channels having a base price of Rs 15 crore.
The first bidders of Bucket A+ spent over Rs 21 crore in the 2024 e-auctions, which is a 40% increase over the base price of Rs 15 crore.
In contrast to the previous year's e-auctions, the first slots this year have attracted a 20% premium over the base price.
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