NDTV partners with Google for data-driven framework

New Delhi: NDTV has partnered with Google to develop a data-driven framework aimed at improving the quality and engagement of its published content.

According to NDTV’s media brief, New User Growth increased by 24%, Page Views moved up by 12%, Average Session Duration extended significantly and Bounce Rate improved by 3.7%. 

Senthil Chengalvarayan, Executive Director of NDTV, stated, “NDTV is synonymous with trust and excellence in journalism. Our dedication to outstanding content is unwavering. To further enhance our standards, our editorial teams developed a cutting-edge Newsroom Quality Index. Leveraging Google products and other databases, this tool provides near real-time insights, enabling us to continually refine and optimise our articles for greater impact and audience engagement.”