News9 Plus introduces new subscription offers to viewers

Delhi: News9 Plus, the world’s first news OTT, launched by TV9 Network, has announced a range of subscription plans. 

According to the brand’s press statement, subscribers can choose from flexible subscription plans tailored to suit their preferences and needs. Options include 30-day, 90-day, and 365-day plans, priced at Rs 99, Rs 289, and Rs 999, respectively. Each plan grants subscribers access to an array of premium content across formats, including short documentaries, lifestyle content and cerebral talk shows.

In addition to exclusive content, subscribers to the annual plan on News9 Plus receive complimentary gifts valued at Rs 3,000 and gain access to 17 exclusive brand benefits. 

Barun Das, the MD and CEO of TV9 Network, said, “News9 Plus is at the frontier of a much-needed paradigm shift in the news industry. Over-reliance on advertising revenue has brought this industry to a situation where the viability of the business is under pressure. Subscription as an added revenue source is a low-hanging fruit. We need to revive the habit where consumers subscribe for premium content. The news industry will thereby be able to tap into India’s biggest strength, the consuming middle class, through direct commerce.”