‘Lauki’ returns to promote Prime Video’s Panchayat Season 3

Delhi: Prime Video has unveiled another marketing campaign for its upcoming Amazon Original series Panchayat Season 3, launching on May 28.  Panchayat’s mascot – lauki – was seen in a new avatar; as giant inflatable balloons.

This campaign aims to highlight how brilliance often lies in simplicity, turning an underestimated vegetable into a symbol that grabs everyone's attention and generates conversations. The three-day marketing campaign, carried out from May 25 to May 27, saw gigantic lauki-shaped inflatable balloons stamped with the Panchayat premiere date, atop taxis, roaming across Mumbai, Delhi, and Jaipur. 

These Lauki balloons were also placed in public locations, creating buzz and anticipation about Panchayat and its new season’s premiere date. From May 25 onwards, Mumbaikars spotted them at Juhu beach and Carter Road and Jaipur residents saw them at the Raj Mandir movie theatre. From May 27 onwards, the balloons are featured at locations of Connaught Place and South Extension in Delhi.