PoloQueen onboards Raveena Tandon as brand ambassador

Delhi: PoloQueen Industrial and Fintech, a BSE-listed FMCG player, has announced Bollywood actress national award-winning actor and Padma Shri awardee Raveena Tandon as its brand ambassador. 

Udit P Sanghai, Director and CFO of PoloQueen, said, “PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen's family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand's image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach." 

Tandon will be at the forefront of PoloQueen's upcoming promotional campaigns, which are aimed to cement the brand's market presence and increase its revenue growth during the fiscal year 2024-25 for its kitchen essentials segment that has products such as PoloQueen’s Shudh range of dishwashing liquid and bar and PoloQueen’s Slickwrapp products.

Talking about her role as a brand ambassador, Tandon said, "I'm really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”

The engagement between Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring Tandon's image.