Burson officially birthed from merger of WPP’s BCW and Hill & Knowlton

New Delhi: Burson, the new agency formed from the merger of WPP-owned BCW and Hill & Knowlton, officially launched today (13 June), revealing its brand identity and client services ahead of the merger's formal completion on 1 July. 

This move is part of WPP's transformation program aimed at achieving £600 million in annual cost savings by 2025.

Named after Harold Burson, a pioneer in modern public relations, Burson is now the world's largest PR agency with over 6,000 employees across 43 markets. 

Over the past five months, the agency has appointed global leaders and streamlined operations through layoffs. 

The agency's new framework and consulting methodology focus on four key pillars: company actions, communications, social narratives, and stakeholder beliefs. This work is supported by The Burson Innovation Portfolio, which uses AI technology to address client challenges.

Corey duBrowa, global CEO, emphasised the complexity and uncertainty businesses face today due to rapid technological advancements, economic volatility, activism, and geopolitical turbulence. 

Burson Group includes several specialist agencies such as tech agency Axicom, financial communications agency Burson Buchanan, healthcare agency GCI Health, and Hill & Knowlton, which will continue to operate under its brand.

Burson offers comprehensive training through The Burson Academy, which covers leadership, career navigation, management, and leadership growth, client excellence, reputation management, AI/Innovation.

The agency's new website, Bursonglobal.com, features executive profiles designed by Wynn Burson, the grandson of Harold Burson, who served as the art director for the project.