Acer enters consumer electronics market with Acerpure brand

The range of products includes TVs, Water Purifier, Air Circulator Fans, Vacuum Cleaners, Personal Care products, and more

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Acer Group, the IT and technology solutions company, has entered the consumer electronics market with the launch of Acerpure brand in India.

Acerpure TVs are launched in 4 sizes 32, 43, 55, and 65 inches with a future roadmap including OLED TV, Mini LED TV, Gaming TV. Additionally, Acerpure showcased a diverse range of consumer electronics products, including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, two robotic Vacuum Cleaners, Hair Dryer, and Hair Styler, highlighting its commitment to providing comprehensive solutions for modern living. Looking ahead, Acerpure India plans to diversify its offerings, introducing a range of products including, refrigerators, Air Conditioners, Washing Machines, and more.

Dixon will undertake the manufacturing of Acerpure products in its facilities. 

Commenting on Acerpure’s launch in the Indian market Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group, said, "We are excited to launch Acerpure in India. The Indian market holds immense potential for Acerpure's growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers. As we venture into this new market, our dedication to innovation remains unwavering. Acerpure represents more than just a product launch; it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on Make-In-India.”

Harish Kohli, President and Managing Director of Acer India, said, "As we embark on this transformative journey with Acerpure's debut in India, we are exhilarated by the opportunity to contribute to the nation's burgeoning consumer electronics market. This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, empowering them to embrace a brighter, technologically enriched future."

Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies, expressed, “Through our enduring partnership with Acer, we have consistently upheld the values of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India's self-sufficiency and global competitiveness in the electronics sector. Aligned with the 'Make in India' initiative, our goal is to manufacture premium consumer products for both domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent. This partnership underscores our unwavering commitment to delivering high-quality, Made in India products, marking a notable milestone in our relentless pursuit of excellence."

Consumer Electronics Acer