Snapchat's debut event in Bengaluru highlights app’s appeal for youth seeking connections

Delhi: Snap Inc. hosted its debut event in Bengaluru and delved into the platform's growth trajectory, features, Augmented Reality (AR), and the reasons why brands are increasingly choosing Snapchat to connect with an exclusive and diverse audience. 

The attendees also got to experience Augmented Reality try-on booths that offered attendees an opportunity to experience this technology firsthand.

Commenting on the Young India opportunity and Snapchat’s vision for growth in India, Pulkit Trivedi, Managing Director, India, Snap Inc., said, “India is home to 20% of Gen Z worldwide, presenting an unmatched opportunity for brands and businesses to tap into the priorities and technological engagements of this influential demographic. Snapchat offers a unique platform for engaging these young audiences in creative ways, standing out as a vibrant hub for dynamic users who are not readily accessible on other platforms. Our commitment is to deepen our connection with Young India, making Snapchat their go-to platform for authentic self-expression, real connections, and innovative brand interactions."