Snapchat bolsters Indian team with new appointments

Delhi: Snapchat has initiated hires across Content, Partnerships, Augmented Reality, Growth, and Sales for its India team. With these hires, Snap has doubled the size of its India team since last year.

Discussing the expansion of Snap's team in India, Pulkit Trivedi, Managing Director Snap Inc. - India, added, "Snapchat’s unique appeal to Gen Z lies in its authentic engagement with real friends and family. This appeal has fueled our rapid growth in India demonstrating our strong resonance. India presents a unique & large opportunity for us to invest & grow. With this leadership team in India we are committed to serving our community, building value for advertisers, creators and AR developers and contributing to India's digital adoption.”

Joining the Snap team as the Director - Content, Partnerships and Augmented Reality is Saket Jha Saurabh. 

Previously, Saurabh led Meta’s partnership with Creators, Public Figures, Media Companies, he was CEO at #fame, a Creator venture. Saurabh set up the digital media business for Bloomberg, marketed media brands CNBC and ‘Aaj Tak’ and managed Corporate Development at India Today and Network18, and handled Coca-Cola at Leo Burnett.

Saurabh will also be leading the charge of building Snap’s AR creator ecosystem.

Chirag Kohli has been appointed as the Head of Growth. With a decade's experience at Amazon, Kohli will focus on intensifying user acquisition, engagement, and revenue expansion efforts.

Driving revenue growth through strategic relationships are Amit Ojha - India Agency Lead, Neha Jolly Sawhney - India Sales Head and Yagnesh Ravi - Ads Solutions Lead. 

Ojha comes with over two decades of industry experience in brands like Amazon and Meta. Sawhney has a background in sales strategy and management spanning over two decades. Prior to her new role, she was leading the Digital innovation sales practice at Amazon Web Services (AWS), following tenures at Concentrix and IBM India. 

Ravi has over a decade of expertise in digital advertising, including more than five years at Meta, and has helped businesses build ad campaigns that deliver impact and  business results.

Leading Snap’s efforts to build trust with the Government of India, is Uthara Ganesh, Head of Public Policy for India and South Asia. Prior to this role, Ganesh led Amazon Web Services' (AWS) and Amazon's public policy efforts. She also served as Public Policy Lead to Rajeev Chandrasekhar from 2014 to 2017 and as a LAMP Fellow in 2010-11.  

Rashmi Dastidar, Head of Integrity and Compliance for APAC and EMEA brings 17 years of risk and compliance experience with time at WhatsApp (Meta), Deloitte, International SOS and Control Risks.

Lekshmi Geetha, Head of People for India, has extensive experience from her roles at Netflix and Disney, focusing on driving organisational success through people management. Poonam Nikam, Head Communications for India, Singapore and Japan, has spent over fifteen years developing integrated communications strategies for TikTok, Sony Music, and Bharti Airtel.