ManoramaOnline partners with Google for ‘ManoramaOnline 2.5’

Delhi: ManoramaOnline has strategically partnered with Google to launch ‘ManoramaOnline 2.5.’

The project aims to address issues such as an UX/UI, content discoverability, and CMS architecture.

Post redesign, the brand’s media release said that there was a 55% increase in the average engagement time per session for direct traffic and a 6% increase in engaged sessions per user for both direct and organic search traffic referrals.

Mariam Mammen Mathew, Chief Executive Officer, ManoramaOnline, said, “The 'ManoramaOnline 2.5' project, initiated in partnership with Google, undoubtedly accelerated our efforts to improve reader experience and engagement across all our platforms.”

Durga Raghunath, Head of News Partnerships, Google India, said, "ManoramaOnline has been a pioneer of high standards in the news and information space. Partnering the brand and the hugely committed team to improve their news delivery across digital channels has been an invaluable experience. Having credible news reach the language user is a core part of Google’s mission and we could not be happier with the results.”