Lionsgate picks Amagi as its FAST playout partner

Delhi: Lionsgate has chosen Amagi to be its partner for FAST playout and deliveries globally. This strategic partnership aims to leverage Amagi's cloud technology to scale Lionsgate's content globally and enable the launch of new channels.

“Our partnership with Amagi has enabled us to further lean into FAST, quickly scale up our channel lineup, and optimise monetisation of content from across our library — all while delivering viewing experiences that look and feel like TV,” said Chase Brisbin, EVP of International SVOD Sales and Head of Global Channels at Lionsgate. “We’re now managing a large FAST portfolio, including recently launching two new channels – Nash Bridges and The Conners – with more to come in both the U.S. and internationally. Amagi’s cloud solutions and support team are integral to our ability to efficiently manage this volume on a global scale.” 

Lionsgate aims to use Amagi’s technology to create and manage a mix of multi-program and single IP channels. 

Lionsgate is leveraging the Amagi Cloudport cloud-based automation and playout platform, the Amagi Planner cloud-based platform for content planning and TV channel program scheduling, Amagi Thunderstorm, the SSAI and Analytics Platform, and the Amagi ADS Plus real-time CTV advertising marketplace outside the U.S. 

“Amagi's infrastructure and dedicated team of professionals are uniquely positioned to support Lionsgate's rapid expansion," said Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi. “Together, we are executing a playbook for building an optimised and efficient media business in the 21st century. This collaboration sets a new benchmark in the industry for content studios, allowing them to creatively maximise their existing content library, expand their reach, add new viewers, attract advertisers, and increase revenues.”