DoubleVerify launches Transparency Center for education regarding digital ad verification

Delhi: DoubleVerify ("DV") announced the launch of the DV Transparency Center. The launch coincided with Cannes Lions 2024.

The DV Transparency Center aims to serve as a resource for advertisers, agencies, and other industry partners, offering comprehensive educational materials that clarify the intricacies of digital ad verification and the wider measurement space. 

"It’s time to break open the perceived “black box” and take on some of the misperceptions surrounding the digital ad space. Trust and transparency are foundational to a robust and thriving digital ecosystem," said Dan Slivjanovski, DoubleVerify CMO and leader of Industry Education at the company. "With the DV Transparency Center, our goal is to equip our partners with the knowledge they need to maximize the benefits of our state-of-the-art technology and navigate the dynamic digital advertising landscape more effectively."

“As brands navigate a hyper-political environment, brand safety and transparency become even more top of mind for marketers,” said Deva Bronson, EVP, Global Head of Brand Assurance at dentsu Media. “We are proud to partner with DoubleVerify, and support their commitment to advancing industry transparency.”

At launch, the DV Transparency Center offered a collection of resources including an exploration of Made for Advertising (MFA) sites according to DV’s measurement standards, insights into the mechanics of independent social media measurement, and discussions on brand safety and suitability on social platforms. 

The center aims to also provide explainers on how DV ensures impartial publisher measurement. The DV Transparency Center aims to be updated regularly to keep pace with evolving market needs and ongoing advancements in ad verification.

DoubleVerify is expanding its educational outreach by partnering with industry players The AdTech Forum, a Marketecture Media company, and U of Digital, an educational platform for the adtech sector.

"DoubleVerify's leadership in verification is well-established, and their commitment to advancing industry knowledge through the DV Transparency Center aligns very well with our goals,” said Jeremy Bloom, Co-founder of Marketecture Media. “We are excited to collaborate with a partner who prioritizes education and transparency in digital advertising."

"Education is crucial in digital advertising, and DoubleVerify recognizes that,” said Shiv Gupta, Founder of U of Digital. “Investing in educational initiatives sets a strong example for how, through learning, companies can contribute to the ongoing growth and improvement of the fast-evolving ad tech space."