DoubleVerify implements Scibids AI to alter Sensodyne's Brand Impact and Efficiency on YouTube

Delhi: DoubleVerify, the industry’s media effectiveness platform that leverages AI to drive outcomes for global brands, unveiled results in enhancing Sensodyne's YouTube campaigns. 

Over the second half of 2023, Haleon leveraged DV’s Scibids AI to develop Custom Algorithms designed to enhance the effectiveness of their YouTube marketing efforts for Sensodyne. This involved a comprehensive test spanning 584 campaigns, where DV’s Scibids AI was applied to maximise target reach for each one.  According to the press statement, the campaigns witnessed remarkable outcomes through extensive testing, including improvements in the productivity of Haleon’s teams while achieving substantial cost savings. 

Shalini Kumar, Haleon ISC's Area Media Lead, said, "Scibids AI consistently achieved a 100% reach on target for all our activated campaigns. Every rupee invested in DV’s Scibids AI yielded an average of 4.5 times the investment made without their assistance. This efficiency level aligns perfectly with our goals for profitable YouTube investments."

Samir Karpe, Scibids Group Director for India at DoubleVerify, said, "DV’s Scibids AI is an essential tool for optimizing campaigns with Custom Algorithms. It enables us to analyze millions of variables and adapt bidding strategies in real time for thousands of campaigns. By providing Sensodyne a significant edge in the digital advertising arena, we're excited to continue our collaboration to further enhance their advertising strategies."