Bigg Boss OTT onboards 6 sponsors for Season 3

New Delhi: JioCinema Premium is set to broadcast Bigg Boss OTT Season 3 on June 21.

Joining the roster of brands that have joined as sponsors for JioCinema Premium’s Bigg Boss OTT. is Too Yumm! and Siggnature Finest Silver Elaichi as co-presenters; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera. 

At a press conference on Tuesday, the host Anil Kapoor shared details about the upcoming season while engaging the host of the evening Munawar Faruqui. 

The new season features a 24-hour live channel, and is produced by EndemolShine India (part of the Banijay Group).

Bigg Boss OTT 3 has also onboarded new features such as audience takeovers; quizzes in Hype mode; Meme The Moment; Jeeto Dhan Dhana Dhan; exclusive cuts, round-the-clock content drops, LIVE Shots, BB Quicks, and more.

Speaking about the new season, Alok Jain, President - General Entertainment, Viacom18, said, “Over the years, Bigg Boss OTT has witnessed exponential growth, solidifying its position as one of India's most popular reality entertainment shows. With Anil Kapoor as the host of Bigg Boss OTT 3, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season's increased interactivity will amplify engagement and excitement, broadening our reach, taking the show to extraordinary new levels and offering viewers an unprecedented front-row experience of over-the-top entertainment."

Speaking on bolstering JioCinema Premium’s offering, Ferzad Palia – Business Head, JioCinema, said, “With Bigg Boss OTT 3 we expand our JioCinema Premium offering into the highly consumed Reality genre. In addition to Hollywood, Original Series, Movies, Kids, Anime & TV, our rapidly growing base of members will now witness one of the biggest digital entertainment shows, with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”

Deepak Dhar, Founder and Group CEO, Banijay Asia and EndemolShine India, said, "Bigg Boss has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment year after year. With this season of Bigg Boss OTT, we are taking it a notch higher for our audiences. We are excited to have Anil Kapoor as the host this season and cannot wait to see how his charisma, energy, and connection with audiences brings a fresh dynamism to the show. Viewers can expect an electrifying season this year with an exciting theme, new twists & high-voltage drama.” 

Kapoor expressed his excitement and said, “If you think you've seen it all in Bigg Boss, think again! I'm pulling out all the stops this season to bring you the most epic, the most masaaledar season of Bigg Boss yet! Amidst all the brewing suspense around this new season, all I ask of the fans is that they forget everything they think they know about Bigg Boss OTT, kyunki ‘Ab Sab Badlega’. The audience should expect the unexpected from their two evergreen and ever-surprising game masters, Bigg Boss & Anil Kapoor.”

Speaking on the association, Yogesh Tewari, Vice-President - Marketing, Guiltfree Industries, said, “At Too Yumm! we have always looked out for partnerships that showcase our versatile product portfolio and Masaledaar offerings. Bigg Boss OTT aligns perfectly with our brand's dynamic image, allowing us to connect with its ever-growing and enthusiastic audience base, which aligns with our target audience too. Our continued partnership with Bigg Boss OTT reaffirms our shared success, and we're excited to collaborate again this season. We are confident that the show’s captivating appeal will further boost our brand awareness and recall."

A spokesperson from Siggnature Finest Silver Elaichi, said, “Reality entertainment has tremendous consumption and engagement, and Bigg Boss OTT is a clear category leader. By partnering with India’s biggest entertainment phenomenon, our objective is to enhance brand visibility, deepen engagement, thus scaling our brand to greater heights.”

Speaking about the association, Karan Dua, Product Marketing Head, OPPO India, said, "We are delighted to partner with Bigg Boss OTT Season 3 as the "powered-by" sponsor. This partnership is something that we've been looking forward to while launching the OPPO F27 ProPlus 5G, as we both as OPPO and Bigg Boss OTT talk to a consumer that's daring and living life on the edge. We are excited to bring innovative and interactive engagement to millions of Bigg Boss fans, which we believe will not only elevate the viewing experience for fans but also reinforce OPPO's commitment to delivering excellence in product innovation and entertainment.”

Toshiyuki Nakamura, Vice-President – Marketing, Unicharm India, added, “Bigg Boss OTT is not just a show; it is a cultural phenomenon that captivates audiences with its high intensity action and entertainment. We, at Unicharm & Sofy, are delighted to associate with Bigg Boss OTT Season 3, as it is the perfect fit for reaching out to our Core TG - The GenZ and empower them to be confident and fearless. We look forward to leveraging this partnership to not only strengthen our brand presence but also to foster meaningful connections with the viewers.”