Snapchat unveils ‘Snap the Moment’ roadshows for content marketing

Delhi: Snapchat has announced its "Snap the Moment" Festive Edition Roadshows in partnership with The Goat Agency, GroupM’s influencer and content marketing solution. 

These roadshows aim to empower brands and marketers with Snapchat’s platform and AR (Augmented Reality) solutions for the upcoming festive season. 

Kicked off in Mumbai on August 28 and will be followed by Bengaluru on September 5, and concluding in Gurgaon on September 10, this exclusive series will span across key markets in India.

Amit Ojha, Head of Agency Partnerships - Snap Inc, said, “We’re thrilled to provide brands with innovative tools and insights that resonate with today’s young, tech-savvy audience. These roadshows offer a unique opportunity for brands to connect with this vibrant community, crafting standout festive campaigns that not only engage but also create lasting memories. This festive season, it's all about transforming connections into meaningful experiences.”

Ashwin Padmanabhan, Chief Operating Officer, GroupM South Asia, said, "The partnership with Snapchat is a key opportunity to introduce innovative AR solutions for the upcoming festive season. We're certain that the ‘Snap the Moment’ initiative will help brands and marketers create engaging and impactful campaigns. Through this, we aim to set new benchmarks in interactive advertising. We look forward to helping brands connect with young audiences in India.”

The company revealed the following to expect at the roadshows:

• Snap AR Concierge: Personalised AR strategy guidance from Snap Lens Network developers, ready to craft custom solutions for the brand on the spot.

• Global Festive Success Showcase: Examples of successful global campaigns, demonstrating the strategies that work and Snapchat's impact on brand wins.

• Vanity Mirror - Brand Try-on Lenses Showcase: Immerse yourself in the world of AR try-on lenses with case studies highlighting how these experiences drive consumer engagement.

• Exclusive Festive Insights Package: Walk away with insights and a plan to maximise brand's festive season performance.

• Interactive Photo Opportunities: Photo booths and AR zones for capturing shareable moments.