mediasmart and TCL partner for CTV advertising

Delhi: mediasmart, an Affle company, announced a partnership with TCL to integrate their inventory with advertisers on Connected TV (CTV). 

The global partnership aims to provide brands worldwide with access to advertising opportunities, including the Home Screen placements and array of Free Ad-supported Streaming TV (FAST) channels. 

One of the key product offerings as part of this would be “TV+ offering” that aims to help advertisers to target consumers moving from Linear television.

Commenting on this partnership, TCL’s Global Business Development Manager, Matt Ding, said, “The way audiences experience television content has drastically changed. And it has

been our aim to offer more to the viewers. Together with mediasmart, we aim to drive synergies that go beyond the conventional, exploring new avenues and possibilities in the CTV space. mediasmart has made CTV advertising more measurable and impact-driven through their technological prowess. Combining our strategic and technological forces, we hope to bring unparalleled opportunities for more brands to connect with their audiences in meaningful ways.”

Nikhil Kumar, Chief Growth Officer, mediasmart, said, “As the world increasingly turns to CTV for entertainment, information, and connectivity, the potential for businesses to engage with their audiences in meaningful ways has never been greater. mediasmart is a leading omnichannel programmatic platform, with measurable CTV advertising being a core focus for us. With our partnership with a leading manufacturer like TCL, we want to leverage our expertise to co-create innovative and large-impact solutions to elevate the CTV advertising landscape. We’re committed to expanding the horizons of what advertisers can do on CTV, and this partnership is a step in the direction to bring more advertisers to experience CTV’s potential.”