New Delhi: Gozoop Creative Digital, the creative arm of the integrated marketing agency, Gozoop Group, has won the creative mandate for Simply Fresh, BN Group’s cooking oil brand.
Gozoop Creative Digital was also responsible for refreshing the brand identity of BN Group last year.
Building on an ongoing collaboration, the agency will optimally develop a comprehensive 360-degree strategy to amplify Simply Fresh’s mission of nation-building through "Fresh Iraade."
This vision came to life with the #RakhoIraadeFresh campaign, which aimed to crowdsource inspiring heroes and provide them with a platform to share their stories. By spotlighting untold stories of changemakers, the campaign encouraged individuals to reconnect with their purpose and contribute meaningfully to their communities.
Gozoop Creative Digital’s responsibilities for Simply Fresh encompass digital marketing, social media engagement, TV commercials, print advertisements, influencer collaborations, in-store promotions and OTT advertising.
Simply Fresh is the second mandate won by Gozoop Creative Digital from the BN Group, following Nutrica.
Kiran Giradkar, CMO, BN Group, stated, “Rakho Iraade Fresh’ campaign has been a result of Gozoop's passion for authentic storytelling and deeper understanding of our vision. We hope this campaign will create a strong emotional connection with our audience and drive meaningful conversations. We are excited to introduce a few more IPs to amplify Simply Fresh’s mission of inspiring societal change.”
Amyn Ghadiali, Country Head - India, Gozoop Creative Digital, said, “At Gozoop Creative Digital, we believe that communication must drive business impact. Our philosophy to Break the Box ensures we create work that matters. Working on Simply Fresh campaign has been a fulfilling journey, anchored in a shared vision to grow the brand through meaningful communication, showcasing our commitment to crafting brand stories that inspire while delivering tangible results. We look forward to help Simply Fresh unlock new avenues of growth and success.”