DoubleVerify launches media quality authentication on Reddit

Delhi: DoubleVerify, the software platform for digital media measurement, data, and analytics, announced the global availability of the industry’s first comprehensive media authentication offering on Reddit. 

This release makes available to Reddit advertisers the DV Authentic Ad – a proprietary metric that offers advertisers an additional layer of transparency into campaign delivery in a brand suitable environment, within the intended geography – on their Reddit ads.

“We’re excited to partner with Reddit, to help campaigns on Reddit meet key media quality criteria while driving impact and performance for advertisers,” said Mark Zagorski, CEO, DoubleVerify. “DV’s mission is to help brands safely optimise digital investments to drive better business outcomes. To accomplish this, it’s essential we verify everywhere key audiences consume media online, especially in fast growing user-generated content environments like Reddit.”

DV’s new offering on Reddit aims to ensure that advertising messages are aligned with non-objectionable and suitable content, identify and report fraud and IVT, provide comprehensive viewability measurement and clarity on whether or not an ad appeared outside a campaign’s intended geography.

“Reddit’s unique approach to content moderation harnesses the power of community, systems and tools. This allows advertisers to focus on driving performance with confidence that their ads are appearing in environments that align with their brand values,” said Reddit Chief Revenue Officer, Harold Klaje. “Third party verification is also an important part of delivering this confidence and we want to ensure our clients have the tools they need to feel great about their investment in Reddit. We’re excited to bring our advertisers an added layer of transparency with this additional investment in our brand safety solutions, via a best-in-class partner, DoubleVerify.” 

DV introduced its viewability and invalid traffic solutions on Reddit late last year. Advertisers can activate DV measurement solutions across all formats including Image Ads, Video Ads, Free-form Ads (Text) and Carousel Ads.