Disney+ Hotstar unveils version 2.0 of self-serve platform for advertisers

Delhi: Disney+ Hotstar announced the launch of version 2.0 of its self-serve platform. This upgraded version is for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada.

Designed to cater to the diverse needs of advertisers, the enhanced self-serve platform now extends support to advertisements spanning across both - live sports and the expansive entertainment portfolio of Disney+ Hotstar.

Dhruv Dhawan, Head of Ads, Disney+ Hotstar India, said, “We are committed to empowering our advertisers and agency partners with innovative ad solutions. Our enhanced self-serve platform is a testament to this commitment, enabling advertisers of all sizes to capitalize on the significant opportunities presented by the ICC Men’s T20 World Cup 2024. With the inclusion of our Entertainment offerings, advertisers can extend their engagement beyond the marquee tournament, ensuring sustained audience connection. We eagerly anticipate the widespread adoption of our self-serve platform by advertisers and agency partners alike.”

Disney+ Hotstar’s self-serve platform offers end-to-end automation and a streamlined campaign setup process, for advertisers to launch their campaigns in less than three hours. The platform offers multiple ad assets such as Midrolls, Pre-rolls etc. and targeting options available for advertisers to target their relevant target audience. The brand also revealed that it provides flexibility on campaign budgets with mid-flight adjustments and real-time reporting.

Disney+ Hotstar also aims to introduce special incentives for first-time advertisers. Those embarking on their maiden campaign via the self-serve platform can avail exclusive rates.

The brand has revealed an early bird opportunity by booking India and/or playoff matches before May 29, 2024.