Turf Finder’ initiative is aimed at promoting the love and will for playing sports, amidst the hustle and bustle of India's metropolitan areas. Addressing the scarcity of recreational space in urban India, Gatorade's ‘Turf Finder’ initiative aims to find places to play, wherever and whenever space permits in the city. Utilising historical maps data, Gatorade will pinpoint locations, including vacant parking lots or empty streets, and transform them into accessible playing areas for citizens across India’s metropolitan cities.
"The Gatorade Turf Finder campaign is everything that Leo Burnett believes in – Using new age technology and data to solve ‘real’ problems and make ‘real’ impact. And we are so proud that our work and vision are resonating with the jury at Cannes as well winning us this Gold for Creative Data. We are thankful for our partnership with PepsiCo who have helped give this campaign the scale it deserves. Epic Brands Epic work.” Rajdeepak Das CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia.
India also earned two silvers on Day Three of Cannes Lions 2024.
So far, India has earned 2 Gold, 4 Silver and 6 Bronze at Cannes 2024.
FCB Kinnect, Mumbai and VML, Mumbai bagged silvers in the category of PR Lions.
FCB Kinnect bagged silver for‘Lulumelon EOSS’ campaign for HDFC Bank.
VML bagged silver for‘Sing To Remember’ campaign for Coke Studio. The campaign had earlier bagged a bronze Lion for Entertainment Lion for Music on day 2.
Day 3 honoured Creative B2B Lions, Creative Data Lions, Social & Influencer Lions, Direct Lions, Media Lions, and PR Lions.
India had no winners in the Creative B2B, Direct and Media Lions categories.
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