11 Indian winners at WARC Awards 2024 - APAC

Delhi: The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 - Asia Pacific. 

Now in their fourth year, the awards, in association with Lions, honour marketing and strategic effectiveness. 

7 Gold, 11 Silver and 15 Bronze accolades have been awarded for Asia-Pacific.

India has won the most awards (11), followed by Australia (7), New Zealand (4), Singapore (3), Greater China (2), Hong Kong SAR (2), Philippines (1), Taiwan (1), Thailand (1) and Vietnam (1). 

The Gold, Silver and Bronze winners from India are:

Brand Purpose category: 

Gold

• An envelope that sealed the fate of women • Ujjivan Small Finance Bank • McCann Worldgroup, Gurugram • India

Silver

• Brand Purpose • LEAD School • TBWA/India, Mumbai • India

Bronze

• Dove’s journey from good to loved • Dove • Ogilvy, Mumbai • India

Business-to-Business category

Bronze

• Making money talk • Paytm • McCann Worldgroup, Gurugram • India

Channel integration category 

• Reviving the lost colours of West Bengal • Sunlight • Mindshare, Mumbai • India

Channel Pioneer category 

Silver

• Doing nothing makes you unmissable • Cadbury 5 Star • Ogilvy, Mumbai • India

Jury chair, Sindhuja Rai, CEO, Wavemaker, APAC, said, “Something which was seen as innovative a few years back is now business as usual, showing a maturity within the market. There were cases that showed really strong, inspiring and clever use of technology, but being anchored and rooted in the heart of the brand and the business, rather than being a novelty.”

Cultural Impact category

Gold

• Changing the education system to keep girls in school • Whisper (feminine hygiene) • Leo Burnett, Mumbai • India

Silver

• Can a cookie help India win the World Cup? • Oreo • Leo Burnett, Mumbai • India

Instant Impact category

Silver

• Spotify becomes the undisputed leader in IPL • Spotify • Leo Burnett, Mumbai • India

Long-term Growth category

Gold

• Brewing coffee culture in tea-drinking India • Nescafé • McCann, Gurugram • India

Strategic Thinking category (new)

Bronze

• Cadbury 5 star presents - The mush detector • Cadbury 5 Star • Ogilvy Mumbai / Wavemaker Mumbai • India

Commenting on the winning work, jury chair Bhaskar Choudhuri, Chief Marketing Officer, Lenovo, APAC, said: “The overwhelming majority of the issues that the case studies were trying to solve were not marketing or advertising problems, but business problems related to brand growth, market share or category stagnation.”

Use of Data category

Gold

• Democratising technology to help farmers fight climate change • Lay’s • Leo Burnett, Mumbai, India

The Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs - Asia-Pacific, Europe, Latin America, Middle East & Africa, North America - will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on June 13 via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.

List of winners from other countries

Channel integration category 

Bronze

• Saudi tourism invites Chinese travellers to Lai Bai! • Saudi Tourism Authority • PHD Media MENA, Glodow and Nead Communications, San Francisco • Greater China

Channel Pioneer category 

Gold

• Samsung iTest - Comparing apples with androids • Samsung Galaxy • DDB Auckland / Tribal Aotearoa, Auckland • New Zealand

Cultural Impact category

Silver

• #LetHerGrow • Dove • Edelman, Bangkok • Thailand

Bronze

• Correct the internet • Team Heroine • DDB, Auckland • New Zealand

Customer Experience category 

Silver

• Re:Store • KFC • Dentsu Creative, Shanghai • Greater China
  
  Bronze
• Rebuilding a more wonderful airline experience • Virgin Australia • Special, Sydney / PHD Sydney • Australia

Instant Impact category

Gold

• Trapped • Income Insurance • Bartle Bogle Hegarty, Singapore • Singapore

Silver

• Making the best call in home loans – How ANZ mobilised a thousand staff, redefined value and reversed a year of share decline in one month • ANZ • TBWA/New Zealand, Auckland • New Zealand

Bronze

• How un-Australia delivered new records for Australian lamb • Australian Lamb • The Monkeys, part of Accenture song, Sydney / One Green Bean, Sydney • Australia
• McDonald’s coffee retirement • McCafé • DDB Group, Hong Kong • Hong Kong (SAR)

Long-term Growth category

Silver

• Beertime is playtime • Bar Beer • Ogilvy, Taipei City • Taiwan, China
• Industry SuperFunds • Industry SuperFunds • Shannon Company, Melbourne • Australia

Bronze

• How little moments made big bickies for Arnott’s • Arnott’s Biscuits • Saatchi & Saatchi, Sydney • Australia

Partnerships & Sponsorships category

Bronze

• Domex X Petron partnership • Domex • Mindshare, Taguig • Philippines

Path-to-Purchase category

Bronze

• Instant shoppable ads – A Moët & Chandon X News Corp Australia commerce partnership powered by Vudoo • Moët & Chandon • Vudoo, Melbourne • Australia

Strategic Thinking category (new)

Gold

• How can a country exist without land? • Government of Tuvalu • The Monkeys, part of Accenture song, Sydney • Australia

Silver

• You’re cooked • Fire and Emergency New Zealand • Motion Sickness, Auckland • New Zealand
• Singapore’s favourite side trip • Gojek • Forsman & Bodenfors, Singapore • Singapore

Bronze

• We see you care • Agency for Integrated Care • The Secret Little Agency, Singapore • Singapore
• McDiploma • McDonald’s • DDB Hong Kong SAR • Hong Kong SAR

Use of Data category

Bronze

• Tết 2022 – The safe ticket home • Lifebuoy • Mindshare, Ho Chi Minh City / Creativehunts, Ho Chi Minh City • Vietnam