86% of GenZ choose TV as top source of daily information: MSL report

New Delhi: MSL India, the strategic communications arm of Publicis Groupe, recently launched an exclusive report Make Way for Bharat Z that decodes the lives of India’s Gen Z from tier 3 and 4 cities. 

According to the report, 83% of respondents selected print media as their top source of daily media consumption for information while 86% chose television as their main source of daily media consumption for entertainment. 

MSL has also launched MSL Mojo for brands to create assets and partnerships that evoke a sense of community to further accelerate brand voice. 

Amit Misra, Chief Executive Officer of MSL South Asia, shared his thoughts on the occasion of the launch of MSL Mojo, “Culture is the driving force shaping our future and Gen Z, with their vibrant energy, diverse perspectives, and digital fluency, are at the forefront of this cultural revolution. We at MSL wanted to create a culture engine that would shape opinions, emotions, and consumption. That’s how we came up with MSL Mojo, our culture engagement platform that will help brands navigate through these changing times.”