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How smart production is driving change in India
How smart production is driving change in India
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Commentary: Was Partho Dasgupta being played by Arnab Goswami?
Commentary: Was Partho Dasgupta being played by Arnab Goswami?
Is craft in advertising a necessity or a luxury?
Is craft in advertising a necessity or a luxury?
Why the subscription model will save businesses in 2021
Why the subscription model will save businesses in 2021
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Are you a Passionate Pant or a Serious Saha?
Are you a Passionate Pant or a Serious Saha?
It’s an Ad, not an Adani!
It’s an Ad, not an Adani!
Is ‘In The Home’ the future of ‘Out Of Home’?
Is ‘In The Home’ the future of ‘Out Of Home’?
What if 2021 is a bigger disaster?
What if 2021 is a bigger disaster?
Social media and fake news: A complex relationship
Social media and fake news: A complex relationship
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Why are brokers not packers?
Why are brokers not packers?
Honey for nothing and the buzz for free
Honey for nothing and the buzz for free
Long live Mahashay. Long live the Masala Magic.
Long live Mahashay. Long live the Masala Magic.
Did Smith and Maxwell deliberately fail in the IPL?
Did Smith and Maxwell deliberately fail in the IPL?
Moving beyond formulaic content
Moving beyond formulaic content
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OTT censorship and the market effect
OTT censorship and the market effect
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Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
Virat Kohli and the death of the metaphor
Virat Kohli and the death of the metaphor
Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector
Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector
Commentary: Exit BARC India, enter Government-monitored TV measurement system?
Commentary: Exit BARC India, enter Government-monitored TV measurement system?
Selling in a digital world, the thought leader way
Selling in a digital world, the thought leader way
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In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
Commentary: More searching questions than answers in front of BARC India Board
Commentary: More searching questions than answers in front of BARC India Board
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
A different kind of Durga Puja in 2020, all thanks to Corona
A different kind of Durga Puja in 2020, all thanks to Corona