How smart production is driving change in India

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Commentary: Was Partho Dasgupta being played by Arnab Goswami?

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Is craft in advertising a necessity or a luxury?

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Why the subscription model will save businesses in 2021

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Are you a Passionate Pant or a Serious Saha?

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It’s an Ad, not an Adani!

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Is ‘In The Home’ the future of ‘Out Of Home’?

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What if 2021 is a bigger disaster?

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Social media and fake news: A complex relationship

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Why are brokers not packers?

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Honey for nothing and the buzz for free

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Long live Mahashay. Long live the Masala Magic.

By Shivaji Dasgupta

Did Smith and Maxwell deliberately fail in the IPL?

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Moving beyond formulaic content

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OTT censorship and the market effect

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Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?

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Virat Kohli and the death of the metaphor

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Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector

By Niraj Sharma

Commentary: Exit BARC India, enter Government-monitored TV measurement system?

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Selling in a digital world, the thought leader way

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In-depth: Does #BoycottBrand affect a brand's life?

By Akanksha Nagar

In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

By Akanksha Nagar

Commentary: More searching questions than answers in front of BARC India Board

By Niraj Sharma

Rising Star: Chirag Raheja, Creative Director, Infectious Advertising

By Shradha Mishra

A different kind of Durga Puja in 2020, all thanks to Corona

By Kakoli Thakur