Deconstructing the quest for TRPs

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WPP, say no to ageism

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Why was I such a corporate disaster?

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Why the IPL will rapidly reunite friends

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A successful retail rebound is in the hands of advertising

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In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season

By Akanksha Nagar

Microsoft, Google and Zoom are losing the WFH wars

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In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?

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Are you ready for your customer?

By Shivaji Dasgupta

In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends

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In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost

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Why Sanjay Dutt must live forever

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The engine roars again with a digital shift to car buying

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How digital skills transform small businesses

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In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment

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Will home chefs transform our dining culture?

By Shivaji Dasgupta

In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year

By Akanksha Nagar

Say bye to Job Satisfaction. Welcome back Job Security.

By Shivaji Dasgupta

Is Digital Marketing killing Marketing Strategy?

By Shivaji Dasgupta

Commentary: Another shakeup at BARC — but who is behind it?

By Niraj Sharma

Lockdown essentials toolkit for digital marketers

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Atta boy Radio!!

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Why hygiene is the new Viagra

By Shivaji Dasgupta

In-depth: Are local brands eating into share of bigger brands amid pandemic?

By Akanksha Nagar

This is what you need to know about social media marketing during Covid-19

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