Guest Times: What IndiGo should have written in its apology letter

By Karthik Srinivasan

Brandstand: How photogenic is your brand?

By Shivaji Dasgupta

Brandstand: The end of seasonality as we know it

By Shivaji Dasgupta

Brandstand: When Global tastes Local

By Shivaji Dasgupta

Brandstand: Making Music with Duet Brands

By Shivaji Dasgupta

Brandstand: From Integrated Communication Programmes to Integrated Business Models

By Shivaji Dasgupta

Brandstand: Pop-Up Brands for festive times

By Shivaji Dasgupta

Brandstand: Get ready for the Sushi Evolution

By Shivaji Dasgupta

Brandstand: The Seesaw Strategy to make cheaper look better

By Shivaji Dasgupta

Brandstand: Dealing with the DNA Dichotomy

By Shivaji Dasgupta

Brandstand: Is your brand ready for the Skyfall Syndrome?

By Shivaji Dasgupta

Guest Times: An ode to the Twitter thread

By Karthik Srinivasan

Brandstand: Mission 2525 – In search of global consumer brands born in India

By Shivaji Dasgupta

Brandstand: Standing in line in an online world

By Shivaji Dasgupta

Brandstand: Bring back the Brand Mnemonic

By Shivaji Dasgupta

Brandstand: The powerful potential of Senior Citizen brands

By Shivaji Dasgupta

Brandstand: When the medium is bigger than the message

By Shivaji Dasgupta

Brandstand: The secret sauce in the war of brands

By Shivaji Dasgupta

Brandstand: The future of the agency as a brand

By Shivaji Dasgupta

Brandstand: The ‘Make-up Kit’ for service failures

By Shivaji Dasgupta

Brandstand: The power of celebrities as consumer brands

By Shivaji Dasgupta

Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’

By Shivaji Dasgupta

Brandstand: Naming strategies in the experience age

By Shivaji Dasgupta

Brandstand: From homely comfort to ‘Home-Style’ experiences

By Shivaji Dasgupta

Brandstand: From pester power to conscience keeper

By Shivaji Dasgupta