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Special
‘Will Advertising ever have a Parag Agarwal?’
‘Will Advertising ever have a Parag Agarwal?’
By Shivaji Dasgupta
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
By Shivaji Dasgupta
Customer Care 2.0
Customer Care 2.0
By
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
By Shivaji Dasgupta
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
By Nisha Qureshi
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
By BestMediaInfo Bureau
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Have ads lost their musical touch in the fast-paced digital world?
By Akanksha Nagar
D+ve: A strong brand identity can take you places
D+ve: A strong brand identity can take you places
By
In-depth: Do Crypto ads need to be more transparent in nature?
In-depth: Do Crypto ads need to be more transparent in nature?
By Nisha Qureshi
Go, make that safe ad instead
Go, make that safe ad instead
By
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?
By Niraj Sharma
In-depth: Do brands succumb to trolling too early?
In-depth: Do brands succumb to trolling too early?
By Nisha Qureshi
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
By Akanksha Nagar
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
By Akanksha Nagar
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
By Nisha Qureshi
How clients corrupted agencies
How clients corrupted agencies
By Shivaji Dasgupta
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
By Shivaji Dasgupta
A beacon of hope in the horizon
A beacon of hope in the horizon
By
Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI
Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI
By Niraj Sharma
Chalti Ka Naam Festivity
Chalti Ka Naam Festivity
By Shivaji Dasgupta
'Why Air India must never say Tata to the Maharajah'
'Why Air India must never say Tata to the Maharajah'
By Shivaji Dasgupta
Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative
Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative
By BestMediaInfo Bureau
D+ve: The Design Process – Find the ‘Why’
D+ve: The Design Process – Find the ‘Why’
By
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Will aggressive advertising spends help crypto brands?
By Akanksha Nagar
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
By Akanksha Nagar