Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy

By Shradha Mishra

Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?

By Niraj Sharma

In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties

By Akanksha Nagar

Commentary: Why seeking suspension of TV ratings is a bad idea

By Niraj Sharma

#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds

By Akanksha Nagar

#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?

By Shradha Mishra

In-depth: The conundrum of brand communication in the times of coronavirus

By Akanksha Nagar

Rising Star: Margaret Alexander, Group Head, Special Projects, Fountainhead MKTG

By Shradha Mishra

Rising Star: Shreyas Deshmukh, Senior Brand Services Manager, Social, FCB Interface

By Shradha Mishra

In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?

By BestMediaInfo Bureau

In-depth: Is India’s ad industry investing enough in GenNext?

By Shradha Mishra

Rising Star: Kartik Mallapur, Associate Director, Design Innovations, FoxyMoron India

By Shradha Mishra

In-depth: Is UrbanClap’s rebranding to Urban Company a smart move?

By Akanksha Nagar

Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise

By Niraj Sharma

In-depth: Is long-form copy becoming a long-forgotten art?

By Shradha Mishra

In-depth: Social media banter: Boon or bane for brands

By Akanksha Nagar

In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all

By BestMediaInfo Bureau

In-depth: The rise of India’s online sleep aid industry

By Akanksha Nagar

Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India

By Shradha Mishra

Rising Star: Provit Chemmani, Group Tech, ecommencify, WATConsult

By Shradha Mishra

In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience

By Akanksha Nagar

Commentary: What the TV news industry can gain from two separate industry bodies

By Niraj Sharma

In-depth: Is OTT advertising suffering in the absence of third-party measurement?

By Akanksha Nagar

Commentary: Promoters' passion, not investor-led model drives success in M&E sector

By Niraj Sharma

In-depth: Is comparative advertising re-emerging as a trend?

By Shradha Mishra