Special
-
- In-depth: Social media banter: Boon or bane for brands
-
- In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
-
- In-depth: The rise of India’s online sleep aid industry
-
- Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
-
- Rising Star: Provit Chemmani, Group Tech, ecommencify, WATConsult
-
- In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
-
- Commentary: What the TV news industry can gain from two separate industry bodies
-
- In-depth: Is OTT advertising suffering in the absence of third-party measurement?
-
- Commentary: Promoters' passion, not investor-led model drives success in M&E sector
-
- In-depth: Is comparative advertising re-emerging as a trend?
-
- Rising Star: Shahnab Ahmad, AD, Data Science and Strategy, Posterscope India
-
- Rising Star: Netra Natarajan, Copy Supervisor, VMLY&R India
-
- Commentary: What high-profile exits at Star mean for the network
-
- In-depth: What do brand custodians bring to table as brand ambassadors?
-
- In-depth: Is performance pressure taking a toll on digital creativity?
-
- In-depth: Is the concept of virality for marketers dead on Facebook?
-
- Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
-
- Rising Star: Aditya Narayan, Copy Supervisor, L&K Saatchi & Saatchi
-
- In-depth: Six months after NTO, niche broadcasters see at least 25% fall in ad revenue
-
- In-depth: Auto ad spend continue to grow despite sectoral slowdown
-
- In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
-
- Jewellery brands have high hopes from festive season, to spend big on digital
-
- In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
-
- Rising Star: Girish Menon, Programmatic Trader, Amnet
-
- In-depth: TRAI’s NTO impact on distribution business
