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Special
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
By Akanksha Nagar
Commentary: More searching questions than answers in front of BARC India Board
Commentary: More searching questions than answers in front of BARC India Board
By Niraj Sharma
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
By Shradha Mishra
A different kind of Durga Puja in 2020, all thanks to Corona
A different kind of Durga Puja in 2020, all thanks to Corona
By Kakoli Thakur
Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
By Niraj Sharma
Commentary: Parallel self-regulatory bodies detrimental to news sector, here is how government can fix this
Commentary: Parallel self-regulatory bodies detrimental to news sector, here is how government can fix this
By Niraj Sharma
India's draft guidelines on misleading advertisements need clarity
India's draft guidelines on misleading advertisements need clarity
By
Neither saint nor sinner, Tanishq is a smart winner
Neither saint nor sinner, Tanishq is a smart winner
By Shivaji Dasgupta
Is Technology killing your Brand Proposition?
Is Technology killing your Brand Proposition?
By Shivaji Dasgupta
Why men love men and women hate women
Why men love men and women hate women
By Shivaji Dasgupta
Is the lockdown making nuclear families behave like joint families?
Is the lockdown making nuclear families behave like joint families?
By Shivaji Dasgupta
Coding: Need of the hour or just FOMO
Coding: Need of the hour or just FOMO
By Kakoli Thakur
‘Play From Home’ — Why Homereca is the new Horeca
‘Play From Home’ — Why Homereca is the new Horeca
By Shivaji Dasgupta
OTT – the business of convenience entertainment driving consumer acquisition
OTT – the business of convenience entertainment driving consumer acquisition
By
Commentary: How TRAI killed consumerism in the name of consumer interest
Commentary: How TRAI killed consumerism in the name of consumer interest
By Niraj Sharma
Not afraid of dying? Welcome to Mortality Marketing.
Not afraid of dying? Welcome to Mortality Marketing.
By Shivaji Dasgupta
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
By Shradha Mishra
Rising Star: Amol Roy, Founder, TheShutterCast
Rising Star: Amol Roy, Founder, TheShutterCast
By Shradha Mishra
Stop Discounting, start Premiumising
Stop Discounting, start Premiumising
By Shivaji Dasgupta
A tale of two mergers — VI + Rhea-Kangana
A tale of two mergers — VI + Rhea-Kangana
By Shivaji Dasgupta
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
By Akanksha Nagar
In-depth: The rise of platforms connecting celebrities and fans
In-depth: The rise of platforms connecting celebrities and fans
By Nisha Qureshi
Rising star: Mahima Randhawa, Account Supervisor, Magic Circle Communications
Rising star: Mahima Randhawa, Account Supervisor, Magic Circle Communications
By Shradha Mishra
Do you belong to Condominium India?
Do you belong to Condominium India?
By Shivaji Dasgupta
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
By Nisha Qureshi