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In-depth
Best Media Info
Advertising
Ad Craft
Marketing
Television
OTT
Digital
Print
Radio
In-depth
Editor's Picks
Special
Interviews
Events
Cannes Lions 2018
Guest Times
Special
Commentary: Was Partho Dasgupta being played by Arnab Goswami?
By
Niraj Sharma
Is craft in advertising a necessity or a luxury?
By
Shivaji Dasgupta
Why the subscription model will save businesses in 2021
By
Are you a Passionate Pant or a Serious Saha?
By
Shivaji Dasgupta
It’s an Ad, not an Adani!
By
BestMediaInfo Bureau
Is ‘In The Home’ the future of ‘Out Of Home’?
By
Shivaji Dasgupta
What if 2021 is a bigger disaster?
By
Shivaji Dasgupta
Social media and fake news: A complex relationship
By
Why are brokers not packers?
By
Shivaji Dasgupta
Honey for nothing and the buzz for free
By
Shivaji Dasgupta
Long live Mahashay. Long live the Masala Magic.
By
Shivaji Dasgupta
Did Smith and Maxwell deliberately fail in the IPL?
By
Shivaji Dasgupta
Moving beyond formulaic content
By
OTT censorship and the market effect
By
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
By
Shivaji Dasgupta
Virat Kohli and the death of the metaphor
By
Shivaji Dasgupta
Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector
By
Niraj Sharma
Commentary: Exit BARC India, enter Government-monitored TV measurement system?
By
Niraj Sharma
Selling in a digital world, the thought leader way
By
In-depth: Does #BoycottBrand affect a brand's life?
By
Akanksha Nagar
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
By
Akanksha Nagar
Commentary: More searching questions than answers in front of BARC India Board
By
Niraj Sharma
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
By
Shradha Mishra
A different kind of Durga Puja in 2020, all thanks to Corona
By
Kakoli Thakur
Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
By
Niraj Sharma
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