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By Shreya Negi

In-depth: Are traditional advertisers getting wary of spending on cricket?

By Sneha Kumari

In-depth: Pitching for project-based creative mandate – how much sense does it make?

By Akansha Srivastava

Where Ikea gets it right and how Akasa Air gets it wrong

By Shivaji Dasgupta

Congrats Devika, but don’t be so excited India!

By Shivaji Dasgupta

In-depth: Creatively dry – Why does OOH lack the oomph factor?

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Why Indians secretly hate Campa Cola and Ambassador

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In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space

By Shreya Negi

In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground

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In-depth: Does the new TV news pecking order reflect in ad rates?

By Sneha Kumari

Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?

By Sneha Kumari

How deep is your love?

By BestMediaInfo Bureau

In-depth: Broadcasters hopeful of strong ad revenue growth this festive season

By Sneha Kumari

The art of copywriting: What makes an impactful ad copy?

By Tanzila Shaikh

In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels

By Tanzila Shaikh

In-depth: Shrinkflation – What brands lose by reducing product size

By Sneha Kumari

In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?

By Sneha Kumari

In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?

By Nisha Qureshi

Why marketers in India must harness alternative app stores to tap greater audiences

By BestMediaInfo Bureau

In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal

By Nisha Qureshi

IPL is a bull story. Period.

By BestMediaInfo Bureau

In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen

By Tanzila Shaikh

In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?

By Nisha Qureshi

In-depth: How is the digital world tackling the menace of bots and fake accounts

By Nisha Qureshi

In-depth: It’s raining GEC channels – are there more takers?

By Nisha Qureshi