Videocon Telecom earmarks Rs 120 Crore for marketing

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Use digital to create proprietary brand content, say marketers

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How you calibrate your brand’s globality is important: McCann Global CSO Suzanne Powers

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I don’t want to bracket ourselves as a coffee company, but an experience company: CCD’s Bidisha Nagaraj

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Warc Prize for Asian Strategy returns for its fifth year

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Digital has become very important in the rural marketing mix: Ravindra Shahane

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Why the world loves HUL’s ‘Kan Khajura Tesan’ initiative

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WPP’s tenthavenue appoints Sudipto Roy as CEO, Emerging Markets

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Yes Bank wins AIMA-RK Swamy High Performance Brand Award 2014

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Vodafone India appoints Naveen Chopra as COO

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Zivame launches ‘Fit is my Right’ BTL activity in Mumbai

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Torque unveils PR start-up kit for e-commerce companies

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Viacom18 helps launch Vivo smartphones in India

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Viacom18 Consumer Products ramps up sports & lifestyle portfolio

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Vivo Mobile partners with Viacom18 for India launch

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Weber Shandwick appoints Valerie Pinto to lead India operations

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Warc Asia Strategy Prize 2014: ‘Kan Khajura Tesan’ wins Grand Prix

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Tupperware plays games to hook customers for its special Diwali collection

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Uninor lit up Lucknow’s street for Diwali

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Vespa invites artists to join its creative journey

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Why social media makes the customer a dangerous king for brands

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With ISL, Repucom now represents all major Indian sports leagues

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Vipin Bhandari is HyperCity’s new CEO

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Warc unveils world’s 100 smartest marketing campaigns rankings

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Weber Shandwick appoints Bianca Ghose as Managing Editor of Mediaco

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