Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure

By Shradha Mishra

Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share

By Akanksha Nagar

Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights

By Roshni Nair

Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020

By Raushni Bhagia

Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia

By BestMediaInfo Bureau

Retargeting company Criteo to expand into BFSI and auto verticals in India

By Akansha Srivastava

Kia Motors India aims to be in top five within three years

By Akansha Srivastava

Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.

By Akansha Srivastava

Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India

By Akansha Srivastava

Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby

By Akansha Srivastava

Mahindra & Mahindra aims to double online sales by next year

By Akansha Srivastava

Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India

By Raushni Bhagia

Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma

By Akansha Srivastava

Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo

By Akansha Srivastava

Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion

By Raushni Bhagia

Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal

By Akansha Srivastava

North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India

By Vedika Kacker

Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness

By Roshni Nair

Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India

By Akansha Srivastava

The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India

By Roshni Nair

Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot

By Akansha Srivastava

We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali

By Akansha Srivastava

Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India

By Akansha Srivastava

A message that can’t be visualised will lack the power of emotion: Laura Ries

By Akansha Srivastava

You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi

By Akansha Srivastava