0

author image

Saptak Bardhan

Saptak Bardhan is the Senior Correspondent at BestmediaInfo. He has three years of experience, writing on several topics including technology, sustainability, auto, EV, Web3, startups, gaming and media. He has worked for The Financial Express and Entrepreneur India. He is an alumnus of the University of Delhi and J.C. Bose University of Science and Technology.

E-commerce-adex Marketing
E-commerce adex soars as brands funnel budgets into high-ROI platforms during the festive season
By Saptak Bardhan
Sep 02, 2024 15:30 IST 5 Min read
Disney-RIL Television
Disney Star-Viacom18 merger may lead to wave of consolidation and alliances in M&E sector
By Saptak Bardhan
Aug 29, 2024 10:07 IST 4 Min read
Gambling Digital
Real-money gaming firms slam Meta for greenlighting WhatsApp marketing for gambling
By Saptak Bardhan
Aug 22, 2024 10:20 IST 3 Min read
Havas-CX-MD-Prashant-Tekwani2 Advertising
Havas CX India MD Prashant Tekwani decodes what modern consumers really crave from brand experiences
By Saptak Bardhan
Aug 22, 2024 10:04 IST 4 Min read
Radio Radio
Radio platforms tune into activations and branded content for festive season revenue boost
By Saptak Bardhan
Aug 13, 2024 10:09 IST 4 Min read
Vaibhav-Bhandari Marketing
Supply6 invests 35-38% of revenue in marketing for a single-product nutritional solution
By Saptak Bardhan
Aug 09, 2024 10:32 IST 3 Min read
Elevating fan Television
Changes in Sports Act to accommodate Prasar Bharati’s OTT unlikely: Sources
By Saptak Bardhan
Aug 01, 2024 10:48 IST 3 Min read
Sean-Ashby-x-aussieBum Advertising
Australian innerwear brand aussieBum aims to become a conversation starter in India: Sean Ashby
By Saptak Bardhan
Jul 30, 2024 09:48 IST 3 Min read
Abhiroop-Datta-x-Zee5 Digital
Content surrounding TV shows at the centre of Zee5’s AVoD gameplan
By Saptak Bardhan
Jul 24, 2024 11:49 IST 4 Min read
Gaming-on-mobile Digital
Gaming on OTT: Engagement boost or revenue jackpot?
By Saptak Bardhan
Jul 23, 2024 11:50 IST 4 Min read
1 2 ... Next