Eurosport India secures exclusive broadcast rights for Afghanistan-Pakistan bilateral series

Eurosport India announced its exclusive broadcasting partnership deal with the Afghanistan Cricket Board and Fire Bird Universe.

The partnership will begin with the upcoming bilateral series between Afghanistan and Pakistan, which includes three One Day Internationals (ODIs) to be played from August 22, 2023, in Sri Lanka, which will be the neutral venue. 

Ruchir Jain, Head of Distribution and Eurosport, South Asia, Warner Bros. Discovery, said, “Cricket is a religion in India, and Eurosport is proud to bring fans live coverage of the ODI series between Afghanistan and Pakistan. We are confident that this is just the start for us and we will continue to bring more high profile games to the screens of Indian fans in the near future.”

Deepak Jaswani, Co-Promoter, FireBird ESM, said, “The Afghanistan Cricket Board selected FireBird to enhance the global reach of their cricket. We are extremely pleased to collaborate with Eurosport, one of the premier global sports broadcasters for our upcoming ODI series against Pakistan in Sri Lanka. We appreciate Eurosport's enthusiasm and eagerly anticipate a stronger partnership that will bring more sports to Indian audiences. Afghanistan cricket and its players are growing in popularity, this partnership brings exciting limited-overs cricket to millions of subcontinental fans at home, marking the start of a promising relationship."

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