Ad Craft

American Tourister new campaign launches trendy backpackers

'Jo Samjhega, Wo hi Payega', is Kotak Mutual Fund's new tagline

Mother Dairy makes inroads into dairy whiteners with magically 'special moments'

Do brands really gain from ad films with strong social messaging?

Mercedes-Benz E-Class celebrates 20 years in India

M S Dhoni bats for Sun Pharma's Revital H

Set Wet gets a deo makeover

Biba changes the conversation again

The Airtel 4G Girl is back in a new avatar

Castrol Activ disrupts social media with its #ChalUdteHain campaign