New Delhi: Ads often aim to push creative boundaries and explore more fresh and innovative storytelling methods. BestMediaInfo has curated a list of ads that took an ‘Ad’venturous approach.
This week, BestMediaInfo.com has included work done by Ecom Express, WildCraft, Maggie, Myntra, MyGlamm, Star Sports, and Dream11.
1. Ecom Express showcases the future of parcel delivery through drones
The campaign features a series of teaser videos, leading up to a main video that illustrates the effectiveness of drone deliveries of e-commerce parcels.
Asserting that 'Upar wala sab dega' and highlights how anything from shawls to cups to shades can be delivered swiftly through drones.
2. Wildcraft targets explore to be 'Adventure Ready, Head-to-Toe'
Wildcraft introduced its 'Adventure Ready' campaign to rekindle the 'explorer' within every individual. The brand reaffirmed its commitment to inspire and equip people 'Head-To-Toe' through its first film in this series 'Holi In The Himalaya'
3. Maggie introduces an edible fork
In a first-of-its-kind approach, Maggie launches an edible fork made from wheat flour. The launch of the edible forks is currently planned as a limited-period offering. Experts say it is an approach to discover and test innovative ways to reduce plastics.
4. Shraddha Kapoor switches accents to unveil #InfinitePossibilitiesEveryday with MyGlamm
From British posh to American drawl, from French chic to Russian zest, Kapoor embodies various personas highlighting the Super 4-in-1 lip colours adaptable to diverse personalities and occasions.
5. Karan Johar urges SRK & Kiara Advani to go 'anti-EORS' in Myntra's latest film
Myntra announced the launch of its latest campaign for the 20th edition of the End of Reason Sale (EROS), the platform's marquee fashion extravaganza.
The campaign adopts an anti-EROS stance, showcasing Johar urging SRK and Advani to not shop from Myntra's EROS. Johar fears his iconic fashion status might be challenged as everyone embraces their fashion best now.
6. Star Sports and Rishabh Pant emphasise the significance of the National Anthem with 'One India.'
As the Indian cricket Team gears up for ICC Men's T20 World Cup 2024, Star Sports, the official broadcaster, launched a promo featuring cricketer Rishabh Pant.
Pant emphasised in the promo of his accident stating, "From that day (accident) till today, I have longed for something. Though I have stood up on my feet, I still have to stand up for my team."
Ready. Able. Determined! 💪🏻
From adversity to triumph, @RishabhPant17's journey to the ICC Men's T20 World Cup is a testament of resilience and determination. Join him as he ignites the spirit of a nation at 7.52 PM! 🇮🇳
7. Dream11 embraces the T20 World Cup victory dream with 'Mothers of India'
The campaign film has been conceptualised and produced by DDB Mudra. Dream11 released a campaign titled 'Yeh Sabka Dream Hai.' Aiming to capture the solidarity of the whole country in support of Team India.
This time, the clarion call is being presented with 'Mothers of India' leading the charge of supporting the team.
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