Prime Video ‘wrestles’ out recommendations as ‘Everyone is talking Prime’

Delhi: Prime Video has rolled out a new brand film as a part of its campaign - Everyone’s Talking Amazon Prime. Through a film, with an appearance by Pankaj Tripathi as Kaleen Bhaiyaa from Mirzapur, the ad film underscores the existing Prime Video’s shows and movies amongst Indian consumers, across all languages and age groups.

The new brand  film further builds on the  ‘Everyone’s Talking Prime’ campaign that was launched last year with a film featuring Manoj Bajpayee (The Family Man), asking for suggestions on what to watch and getting flooded with a barrage of recommendations. 

The focus of the new film, like the previous one, is on the fans, who don’t hesitate to jump in and recommend their favourite titles, to anyone looking for streaming suggestions. 

Sushant Sreeram, country director, Prime Video, India, said, “Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend.” 

Sreeram added, “With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now.”

The latest brand film opens to wrestling, with each wrestler trying to gain the upper hand when, in the middle of the match, one of them asks the other to recommend something to watch. All the coaches, judges, match officials and even the audience jump into the fray to suggest their own favorite Prime Video show or movie, building a human pyramid in the process. 

Amidst the chaos, Tripathi in his Kaleen Bhaiyya avatar flanked by two of his men, watches all this action. Unable to resist, he finally consents to recommending Mirzapur, in his Kaleen Bhaiya style and also sums up the proceedings with his voice-over ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par.’

Conceptualised by Manja and the Prime Video creative team, the films have been scripted and produced by Nirvana Films with director Prakash Varma at the helm.

Campaign Credits: 

Director – Prakash Varma

Production House – Nirvana Films

Creative Agency – Manja