How Shubman Gill reflects India’s aspirational growth in Tata Capital’s ‘Zidd Tarakki Ki’ campaign

New Delhi: Tata Capital has rolled out a new brand campaign titled ‘Zidd Tarakki Ki’, featuring Indian cricketer and brand ambassador Shubman Gill.

The campaign draws on narratives of personal determination and progress, reflecting what the company describes as India’s broader aspirational growth story. It has been released alongside the India–New Zealand 2026 ODI series, during which Gill is leading the Indian team as captain.

The campaign’s lead film is presented in multiple languages and depicts a range of individuals pursuing different milestones in their personal and professional lives. These narratives are interwoven with Gill’s own career journey and are extended through a series of product-focused films. The stories include aspirations such as purchasing a two-wheeler, expanding a business, acquiring residential or commercial property, and pursuing academic achievement.

Commenting on the campaign, Abonty Banerjee, COO, Digital, Technology and Marketing at Tata Capital, said, “India’s progress is built on real life stories of ambition and perseverance, expressed through everyday choices. ‘Zidd Tarakki Ki’ celebrates this spirit by spotlighting stories inspired by Indians across life stages and their determination to excel. At Tata Capital, we support this momentum with financial solutions that are accessible, relevant, and aligned to our customers’ evolving aspirations.”

The four-week campaign is scheduled to run until February 5 and is being disseminated across television, digital platforms and social media, with coverage spanning urban centres and emerging markets.

Watch the campaign films: