Philips India partners with Red Bull Soapbox Race to 'Move Fearlessly'

Philips India announced a partnership with Red Bull for the Soapbox Race in Hyderabad. This collaboration aims to connect with the GenZ demographic, fostering the spirit of fearlessness embodied in its male grooming product, OneBlade.

Philips India is set to make an entry into the Red Bull Soapbox race with a non-motorized car designed in the shape of the OneBlade. This aims to highlight the features of the OneBlade while aligning with the overarching brand narrative of 'Move Fearlessly.'

Commenting on this strategic collaboration, Deepali Agarwal, Business Head, Personal Health, Philips India Subcontinent, said, "As a brand committed to technology and innovation that enhances self-care rituals among consumers, Philips India continually seeks new avenues to connect with diverse audiences. In line with our focus on the youth, we are excited to partner with Red Bull Soapbox Race for this adrenaline-fueled event. Our unique offering, OneBlade, champions bold and unconventional choices for teenage boys in India. The uniquely designed OneBlade soapbox cart resonates with the Gen Z audience, showcasing the OneBlade philosophy of #MoveFearlessly that align seamlessly with the thrill of the race. We look forward to an electrifying race and an unforgettable experience for everyone attending the event."

Through this collaboration with Red Bull Soapbox Race, Philips aims to incorporate the grooming technology of OneBlade to connect with younger audiences in a fun and original way compared to traditional media approaches. Participants can immerse themselves in the Philips OneBlade experience through the on-track elements such as the activation area, which will feature backstage styling with OneBlade and a 'Move Fearlessly' wall for spray painting.

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