Prime Video addresses the 'Elephant in the Room' for its upcoming original series 'Poacher'

Ahead of the premier of Amazon Original Series ‘Poacher’, Prime Video is shedding light on the global issue of ivory poaching through its ‘Elephant in the Room’ campaign. Through strategic initiatives designed to ignite intrigue and awareness and to build dialogue, the streaming service has created life-sized installations in prominent locations across the country.

From oversized faux elephant tusks in glass boxes at prominent locations in Mumbai to highlight the scale of the issue, to elephant crime scenes in Mumbai, Delhi, and Bengaluru, the service has been successful in creating conversations about the issue of wildlife crime, to strongly convey that - “Murder is Murder”- be if of a human, or an animal. The elephant crime scenes are located in areas such as Mumbai's Bandstand and Powai, Delhi's Janakpuri and Saket, and Bengaluru’s Shantiniketan.

‘Poacher’ promises to offer viewers a glimpse of a global issue that has not been widely explored on screen - the world of wildlife crime. While the show emphasises on elephant poaching, it does it through the lens and tonality of a crime thriller, by highlighting one of the biggest ivory poaching cases in Indian history. Based on court documents and testimonials, ‘Poacher’ is a series that aims to provoke the urgent issue of wildlife crime.

The show also highlights the efforts of Indian forest service officers, NGO workers from the Wildlife Trust of India, police constables and good samaritans who risked their lives to investigate the largest ivory poaching ring in Indian history.

The crime series has been directed by Emmy Award-winning filmmaker Richie Mehta, and stars Nimisha Sajayan, Roshan Mathew and Dibyendu Bhattacharya in pivotal roles.

Produced by QC Entertainment in association with Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, ‘Poacher’, which primarily unfolds in Malayalam, Hindi and English, will be available to stream in 240 countries and territories, starting February 23, in 35+ Indian and foreign languages.

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