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GroupM’s mSix&Partners has secured the integrated media mandate for the D2C Ayurvedic nutrition brand Kapiva, following a multi-agency pitch.
The agency will handle all aspects of media for Kapiva, including TV, print, radio, cinema and digital.
This account will be managed from mSix&Partners’ Delhi office.
Kapiva is a homegrown brand and a key player in the Ayurveda and Wellness space, boasting a product portfolio of Ayurvedic nutritional products.
The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its expansion plans, primarily on e-commerce platforms.
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Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India, said, "We are delighted to have partnered with Kapiva in its ambitious growth journey. We intend to capitalise on Kapiva’s unique positioning as a category creator in the segment to forge new business opportunities, design data-driven, consumer-centric plans and bolster memorable consumer engagement. Sharing the brand’s new age and aggressive attributes, we are more than excited to commence operations and harness our synergies on this mandate."
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Romil Lodaya, Senior Vice-President of Marketing, Kapiva, said, “Ayurveda is increasingly recognized worldwide as a proactive healthcare system, and as industry leaders, we are committed to consistently advancing awareness and adoption for our brand.
By leveraging mSix&Partners’ advanced capabilities, we intend to intricately understand consumer preferences and behaviors. This data-driven approach will enable us to tailor our communication strategies, ensuring that our message reaches the right audience at the right time and empower us to optimise our marketing strategies.”