Kyoorius Creative Awards: Kyoorius & Zee to refund 50% of entry fee to those who don't make into 1st list

The 11th edition of the Kyoorius Creative Awards is now live.

To encourage more participation, for every entry that does not make it into the first list (i.e. beyond the first round of judging) at the 2024 Kyoorius Creative Awards, Kyoorius will give back 50% of the entry fee to the entrant.

In a statement, Kyoorius said, “A deep dive into the global awards ecosystem revealed that over 75% of all entries in any award show go unrewarded or are literally, rejected in the first round of judging itself. This deters numerous advertising professionals from even entering.”

It added, “The Kyoorius Creative Awards itself sees only 18% to 24% of entries graduating to the first list, or the entries that fulfill the judging criteria of the first round of judging at the Kyoorius Creative Awards. The first list, hence, forms the pool of entries that have the potential to win Elephants.”

The Kyoorius Creative Awards are presented by Zee, with outdoor partner Laqshya Media, media partner BestMediaInfo.com and supported by Indian Creative Women.

Entries to the Kyoorius Creative Awards are priced at Rs 15,000 (excluding taxes) to all tracks, except Regional Advertising and the Zee Equality Awards.

Entries to the Regional Advertising track are priced at Rs 10,000 (excluding taxes). There are no fees to enter the Zee Equality Awards.

The deadline for entries to the Kyoorius Creative Awards 2024 is April 19, 2024.

Kyoorius has also detailed strategic changes to simplify and enhance the entrant experience.

The Kyoorius Creative Awards now span eight tracks to simplify the various disciplines and categories, making it easier for entrants to enter work. The tracks include Advertising, Craft, Experience and Engagement, Entertainment, Creativity For Good, the Zee Equality Awards, and address new areas: Regional Advertising and Health and Pharma.

The Regional Advertising track aims to celebrate creativity in Indian languages beyond English and Hindi. The Health and Pharma track allows entrants across the specialist healthcare and pharma space to compete on a fair playing field whilst driving the sector forward to new creative heights.

Other changes to the disciplines and categories include the introduction of a new Creativity In PR discipline under the Experience and Engagement Track, and nuanced revamps to the Film, Digital and Social Media, Creative Use Of Media, Technology and Creativity For Good disciplines.

Rajesh Kejriwal

“Beyond recognising excellence, Kyoorius also stands to recognise obstacles,” said Rajesh Kejriwal, Founder and CEO of Kyoorius. “Addressing the pain points of our entrants and the award ecosystem has always been our mission. Globally, Kyoorius was the first to initiate an open and transparent judging process. Every year, we’ve fine-tuned the awards to reflect the realities of the industry. This year, GiveBack continues that ethos.”

Punit Goenka

"We're proud to continue our support for the Kyoorius Creative Awards and its newly launched ‘GiveBack’ initiative, building upon our longstanding commitment to fostering creativity and supporting the advertising fraternity. Through this bold initiative, we intend to empower every entrant, ensuring that their efforts are valued, regardless of the outcome. At Zee, we've always championed the cause of the creative ecosystem and this initiative aligns perfectly with our ethos of nurturing creativity, innovation and inclusivity.” added Punit Goenka, MD and CEO, Zee.

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